It’s not every day that a writer can legitimately say that a company has completely re-thought or revolutionized a certain type of product. Well, they say it all the time… but how often is it really true?
In regards to the Unzen 10 hydration pack from Shimano, I can claim with complete honesty that Shimano has started from scratch and completely rethought the mountain biking hydration pack.
A couple months ago I wrote about the Raleigh XXIX+G’s specs and briefly discussed Raleigh Bicycles as a company so click here to catch up. Of course the spec sheet and first impressions are one thing, but how does the XXIX handle real use and abuse? Turns out, it handles it pretty dang well.
How often have you thought to yourself, “this hydration pack (or sunglasses, shoes, etc.) is excellent, but there’s this one feature that would make it better…”? In today’s age of technology and social media, we are used to talking and having someone hear us. Some companies leverage their social media outlets and listen to what their consumers want, and deliver it. But why not provide some way for the masses to have hands-on control of how their products are designed?
Fanformed thinks consumers should have that hands-on access when it comes to designing the products they love–and seeks to give it to them. Fanformed’s stated mission is “to help expert product users create product design breakthroughs.” They go on to say, “As a product fan, you know best how a product should work, what it should do, and what it should look like.”
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