Wednesday, May 1, 2013

Fanformed: Crowd Designing Mountain Bike Gear

How often have you thought to yourself, “this hydration pack (or sunglasses, shoes, etc.) is excellent, but there’s this one feature that would make it better…”? In today’s age of technology and social media, we are used to talking and having someone hear us. Some companies leverage their social media outlets and listen to what their consumers want, and deliver it. But why not provide some way for the masses to have hands-on control of how their products are designed?
Fanformed thinks consumers should have that hands-on access when it comes to designing the products they love–and seeks to give it to them. Fanformed’s stated mission is “to help expert product users create product design breakthroughs.” They go on to say, “As a product fan, you know best how a product should work, what it should do, and what it should look like.”


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Greg Heil is the Editor in Chief for He's been writing and publishing online since before blogging existed.

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Mountain biking, plain and simple. Trail reviews, ride reports, and philosophical musings induced by delirium from grinding up way too many vertical feet.

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