The requirements are definitely high. In addition to riding the Great Divide route, you’d somehow have to blog and be involved in social media along the way. Exactly how you’re expected to be electronically connected while you’re disconnected from everything in the backcountry isn’t really explained. Also, you’d be expected to spread the word about the Blackburn brand and their products, attend “Ranger Camp” at the Whiskey Off-Road event, and provide product feedback to the Blackburn team.
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