Tuesday, April 20, 2010

The Airborne Philosophy

Here's a quick quotation from Jeremy, one of the big wigs behind the new Airborne:

The new Airborne is completely different. We are targeting an enthusiast market and trying to offer a product to get people out riding, or maybe who are considering trying a different discipline (like Downhill, for example) but don't want to shell out a ton of cash to buy a high dollar rig. We want to put more people on bikes.
In a nutshell, that's the philosophy of the new Airborne Bicycles. They are not trying to make really expensive bikes. Rather, they are focusing on quality rides with decent components that the average person can afford.  For instance, the price ceiling is currently set at $2,500.  That could still be a lot of money for someone to shell out, but currently their cheapest model is selling for about $450.

Sea Otter Classic Booth
This is a philosophy I can stand behind.  While I would like a nice $6-7,000 Specialized Carbon Enduro, I am never going to be able to afford that.  But if you bring the price down to maybe $1,000, well hey that's something that I could work towards. 

None of the models are selling for anywhere near $2,500 right now (currently $1,600-1,700 for the Taka downhill rig). But there are already whispers of several new bikes in the works looking to be lighter and with better components coming in close to that ceiling. With Airborne I'm sure you can get a heck of a lot of bike out of $2,500.  Now to figure out a way to get my hands on one!

Check out two Airborne bike reviews that I've posted here and here.


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Greg Heil is the Editor in Chief for Singletracks.com. He's been writing and publishing online since before blogging existed.

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Mountain biking, plain and simple. Trail reviews, ride reports, and philosophical musings induced by delirium from grinding up way too many vertical feet.

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